Although the term "circular fashion" sounds like a hard thing to pursue at first, tons of perseverence, dollops of courage and a whole lotta faith in ourselves, has brought Nimbu to where we are now.

When her passion + work turned into a philosophy to implement at home, our founder, Kriti decided to launch Singapore's very first circular kids' brand. Nimbu is now on its way to become a one-stop shop for all things kids, which keeps holding on to the circular promise!

The eventful story behind Nimbu and what to look forward to in the future was recently featured by Honey Kids Asia!

Here's an excerpt of the article 👇🏻

We all know that kids come with a lot of stuff. How did becoming a parent influence your decision to start Nimbu?

I can definitely relate to this, and it was a lightbulb moment. I remember standing in the guest room where we used to keep all the old, outgrown stuff, and I was shocked at the number of things my little one had collected in just one year of his life – this tiny baby. It was so overwhelming because a lot of things were brand new. That’s when I thought I’m going to create a convenient platform for this very purpose because I couldn’t find an existing avenue. So that’s how Nimbu started.

Tell us more about your vision for Nimbu and what circular fashion actually involves.

My vision for Nimbu is to be the one-stop shop for all things kids! When you think of shopping for kids, whether for your own or gifts for others, Nimbu should be the top of the mind brand because it provides an avenue for you to return kids’ outgrown items conveniently and hassle-free. Everything available on Nimbu can be returned once it’s no longer needed in exchange for credits which can then be used to buy something more age appropriate. The returned items are then repurposed and sold as preloved items for a discounted price on So through this process, not only will customers get monetary value out of the outfit, but most importantly, they will able to declutter and extend the lifespan of outfits, toys and books purchased on our platform.

What does being a mumpreneur look like for you?

Busy! I’m involved in everything from sourcing, supply chain to fulfilment, as well as marketing and product selection. I do have some amazing part-time support for social media, and I’m trying to hire someone to support with digital marketing. I’m also working on my first round of investment. 

At the same time, I’m trying to be disciplined and take care of myself. I want to focus at work, but also be present for my kids. Working for yourself is still around the clock, but it is more flexible being my own boss. But the stress of that is a whole different ball game as well. At the end of the day, all the progress and all the deliverables are on me. So if I’m not driven, and I’m not doing what I need to do every single day, nobody else gets impacted.

Read the full article here!

January 04, 2023 — Fatima Zahra Setiawan